Designing the Perfect Name Badge in 6 Easy Steps

Posted on November 08, 2017 by pc/nametag

After you’ve chosen the name badge you want to use, here comes the fun part: combining the artwork and “words” you will print on the badge. Before you panic, please know you don’t need to be a professional designer to create a name badge. You can follow the simple design best practices below to create badges that are strong, clear and memorable.

Keep in mind that if you don’t have the time or just prefer to skip this part, you can take advantage of our Custom Services: we can set up your type and artwork, print your badges, alphabetize and organize them, then ship them to you or directly to your event.

⟶ Before you dive in, be sure to grab our free guide filled with everything a meeting planner needs to plan the perfect name or event badges:

Take a look at The Meeting Planner's Guide to Panic-Free Name Badge Preparation


1. Remember the 10-foot rule

For networking, the most powerful piece of information attendees must know about each other is their first names. Make sure the first name can be read from up to 10 feet away by selecting a clear, large type size. 26-40 pt. type should do the trick.


2. Use type to establish a hierarchy

Lay out all the other information with a clear hierarchy of most important down:

a. Most important info (first name or nickname)

26-40 point

b. Secondary info (full name)

20-24 point

c. Tertiary info (company name, title or location)

19-20 point

3. The clearer the font, the better

Sure fonts are fun, but you need clear, legible type that helps people connect. And you can’t make eye contact if you’re too busy squinting to see another attendee’s information.

4. Use a logo or artwork that reflects your brand or event theme

Your badge should also complement rather than compete with the other parts of your event: banners, table signage, registration materials, promotional products, etc. Also, a good rule of thumb is to keep your logo on top or the bottom of your badge for valuable exposure.

We’re happy to send you a template with easy instructions to format type and artwork on your badge.

Also, if you’re planning for last-minute attendees and want to print clear labels on-site to attach to badges, don’t forget to allow some extra space in your badge design for this addition.

5. Make the back work as hard as the front

The back of the name tag is valuable real estate for information your guests will appreciate having close at hand during the event. Here are just a few of the possibilities:

  • Maps or conference center layouts
  • Schedules or agendas
  • Sponsor messages
  • Wi-Fi details
  • Event hashtag
  • Retail advertising/discount coupons
  • Next meeting’s date and promotional message
  • Inspiring quote of the day, company motto

6. Don’t forget to call us

We’re here to help if you need assistance with formatting your badge – just give us a call. Or, if you would prefer one of our professional artists facilitate the design, you can always upload your art to our website. (You’ll also find more details on accepted file types on that page.) Once the artist receives and modifies your artwork to fit within the parameters of your design, we’ll get your final approval.

You always have the option of using our Namebadges to Go® service to print, organize, assemble and ship your badges to you or directly to your event. For many planners, it’s a valuable service that saves time and money!

Learn more about creating stunning Event Badges and much more in our free eGuide, 
The Meeting Planner's Guide to Panic-Free Name Badge Preparation ⤵

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