Designing Your Badge? Here's a Quick, Tried-and-True Formula.

Posted on May 23, 2019 by pc/nametag

 Here at pc/nametag, we see some pretty extraordinary badges come through our services area. As planners continue to use the experiential approach to events, they develop a creative theme and design for the event that is reflected on the badge, since it too is part of the experience. 

Good design is powerful, and we highly promote dynamic artwork that’s fresh and original. Your custom-designed badge may be art-only with short titles like staff, VIP, student, etc. as part of the art.

But let’s not forget the original purpose
of name tags: Names!

When you’re creating name tags for a long list of attendees, you want to emphasize the name and other important info like title and organization. So, after you’ve chosen the type of badge you want to use – plastic laminate (our Event Badge) or holder with insert – the fun part for some is combining the artwork and “words” you will print on the badge. 

For those of you who panic at the thought of designing something, please know you don’t need to be a professional designer to create a name badge. Just by following the simple design practices below, you’ll create name tags that are strong, clear, and memorable.

You’ll find these best practices and more in our free eguide, The Meeting Planner's Guide to Panic-free Name Badge Preparation. It's filled with everything a meeting planner needs to plan the perfect name tag.

You can always fall back on these tried-and-true rules of using words or type with art on the name tag.


1. Remember the 10-foot rule

For networking, the most powerful piece of information attendees must know about each other is their first names. Make sure the first name can be read from up to 10 feet away by selecting a clear, large type size. 26-40 pt. type should do the trick.

2. Use type to establish a hierarchy

Lay out all the other information with a clear hierarchy of most important down:


a. Most important info (first name or nickname)

26-40 point

b. Secondary info (full name)

20-24 point

c. Tertiary info (company name, title or location)

19-20 point

3. The clearer the font, the better

Sure fonts are fun, but you need clear, legible type that helps people connect. And you can’t make eye contact if you’re too busy squinting to see another attendee’s information.

4. Use a logo or artwork that reflects your brand or event theme

As mentioned earlier, so many planners are upping their game and creating events that are more like memorable experiences. Your badge should  complement rather than compete with the other parts of your event: banners, table signage, registration materials, promotional products, etc. Also, a good rule of thumb is to keep your logo on top or the bottom of your badge for valuable exposure.

We’re happy to send you a template with easy instructions to format type and artwork on your badge.

Also, if you’re planning for last-minute attendees and want to print clear labels on-site to attach to badges, don’t forget to allow some extra space in your badge design for this addition.

5. Make the back work as hard as the front

The back of the name tag is valuable real estate for information your guests will appreciate having close at hand during the event. Here are just a few of the possibilities:

  • Maps or conference center layouts
  • Schedules or agenda
  • Sponsor messages
  • Wi-Fi details
  • Event hashtag
  • Retail advertising/discount coupons
  • Next meeting’s date and promotional message
  • Inspiring quote of the day, company motto

6. Don’t forget to call us

We’re here to help if you need assistance with formatting your badge – just give us a call. Or, you might not have time or just want to skip this part.  All you will need to do is upload your art to our website and one of our professional artists can facilitate the design for you. (You’ll also find more details on accepted file types on the upload page.) Once the artist receives and modifies your artwork to fit within the parameters of your design, we’ll get your final approval. 

You always have the option of using our Namebadges to Go® service to print, organize, assemble and ship your badges to you or directly to your event. For many planners, it’s a valuable service that saves time and money.


Learn more about creating stunning Event Badges and much more in our free eGuide: 

The Meeting Planner's Guide to Panic-Free
Name Badge Preparation

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